If this were a banana republic, the recent removal of GM’s CEO and board would open up all kinds of possibilities—like renaming the divisions for cabinet members! Here are some revised logos with actual (often humorous) taglines.
Secretary of State Hillary Clinton gets Chevrolet, the largest brand.
Vice President Joe Biden, the old guy, gets Buick—the maker of old-guy cars. Great tagline.
President Barack Obama gets Cadillac, of course. This is the accurate tagline, although the historical one (“The Standard Of The World”) is funny as well.
GMC goes to the DNC.
Agriculture Secretary Thomas Vilsack gets Pontiac. Wait a minute—giving the Ag Secretary the keys to the sportiest brand?! That ain’t gonna work. This just in: Today it is announced that Pontiac is dead. RIP, Pontiac—joining the recent American orphan brands of Oldsmobile and Plymouth. *snif*
Interior Secretary Ken Salazar gets Saturn. “Rethink” now applies to the existence of the brand itself—it may get killed off along with Pontiac.
Attorney General Eric Holder gets HUMMER. (And yes, you want him on your side… and definitely not driving against you…)
Chief of Staff Rahm Emanuel gets Saab. Born from Jets, now in Air Force One.
Chrysler Bonus—Treasury Secretary Timothy Geithner!
The 2008 college football season ends tonight (a battle of two Ohio boys), so here are some random design observations from two games I attended–arguably the two best rivalry games in the country.
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Ohio-State Michigan. Years ago there was a gray “O” at midfield, and I greatly preferred it. In fact, I think Ohio State should play up the “gray” angle because 1) no one else does and it would be proprietary, and 2) nobody does gray like the upper midwest in November–gray sky, gray stadium, gray everything. Read More→
In honor of the start of a new college football season, here’s a t-shirt I bought in 1988 as a co-op student living and working in Madison. It’s interesting because the logo is unfinished (is it showing the revisions made during the trademark licensing program of 1988?) and because it has non-photo blue (!) grid lines. As a designer, I’ve never seen another sports logo shirt like it. Very cool.