I picked up this brochure in 1988 while working as a college co-op student on Wall Street. I was amazed every day at the WTC Concourse with its shopping mall, hotel, offices, parking garage and subway station.

Click images for full-size. (And for memories, if you were ever there.)

Aside from the history, this brochure is also an interesting design piece because it comes from the end of the pre-digital era. It was at that NYC job that I first used a Macintosh computer and Adobe Illustrator software, then known as Illustrator 88.

Here are all three of my entries; the first one is my favorite because we drive by it daily.

Ohio-State Michigan. Years ago there was a gray “O” at midfield, and I greatly preferred it. In fact, I think Ohio State should play up the “gray” angle because 1) no one else does and it would be proprietary, and 2) nobody does gray like the upper midwest in November–gray sky, gray stadium, gray everything.

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Ohio Stadium’s pressbox looms like a tower on an aircraft carrier; gotta love that “Battleship Gray” color. If you view Ohio State football and its many traditions through a military lens, it all starts to makes sense.
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North end of the Horseshoe showing the Ohio flag (the country’s best state flag design), the State Trooper standing below it (often interviewed by sportscasters during the game), and some Michigan fans (who are more visible when dressed in yellow than in blue).
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Ohio State: Scarlet and Gray, Pantone 200 and 429

Michigan: Maize and Blue, Pantone 286 blue and 123 yellow
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Problem! The yellow (“Maize”) in the flag is redder than the yellow in the pants. Based on the above spec, the flag (of course!) looks to be correct and the pants look to be wrong. The helmet yellow seems to split the difference.
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Sometimes the gray becomes silver. Two examples of this include the football helmet design (one of the best-looking in the country) and the horns in the all-brass military-style band (remember that the band predates the football team by ten years).
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Right to left: Me (in my flag cape, trying to use my flag collection more), my son, and Gary Hodges (Percussion Instructor for the Ohio State Marching Band; he did the same at my high school 25 years ago.) Trivia: For a noon game start, the OSU drumline reports at 5:00am.
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Script Ohio font size: about 86,400 points. (100′ from sideline to far hash; 1′ = 12″; 1″ = 72 points)
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Not to be outdone, this Block M font size is about 133,920 points. (155′ tall)
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Of course, I’d prefer gray endzones and leave all the scarlet to the players and fans. Best college football endzone design is probably Tennessee with the orange and white checkerboard.
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Way too many Ohio State logos! On the upper right corner is the old square academic logo, which I think is the beginning of the whole “THE Ohio State University” thing.
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Great truck cab graphic; nothing else is needed on the entire truck, really.
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Nice retro logo on the trailer.
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The rest of the trailer, not so nice.
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Army-Navy game in Philadelphia.
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Many thanks to my brother-in-law Tim Courlas, who secured tickets through a West Point friend.
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We arrived in time to see the Corps of Cadets assemble on the field. (We missed seeing the Brigade of Midshipmen assemble.)
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Note the faint Philadelphia Eagles logo visible behind this logo.
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Speaking of that, here’s the Philadelphia Eagles logo made out of upper-deck seats.
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Great branding: a flyover with helicopters.
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Corps of Cadets on the left, Brigade of Midshipmen on the right. On the field, the big news is the debut of Army’s new camo uniforms.
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Best logos are 1 and 9. (image from the Army website)
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This was the Army side of the stadium but there were a few Navy fans sprinkled in amongst us. The blue/gold hat in the foreground is Navy; the other two in back are Army. Some Army fan wear was the “bronze-ish” gold with black and some was bright gold and black.
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Army: Pantone 465 gold (metallic), Cool Gray 5, and black.

Navy: blue and gold (couldn’t find the specs, so here’s the Michigan colors again)
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President Bush doing the traditional walk from one side of the field to the other at halftime. The Long Gray Line, indeed.
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Looking north towards downtown and, in the foreground, the home of the World Series-winning Phillies.
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Post-game Philly cheesesteak, of course. Design note: authentic diner checks. Bonus roadtrip ending: Listening to the radio coverage (at 2:00am while driving home on snowy roads) of the UC Bearcats (my school) winning a thriller in Hawaii–the last game of the 2008 NCAA football regular season.

The epic adventure is here.

Looking north, with the “Sycamore Cut” in the upper deck.

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Looking east from right field.

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This will be the third-biggest scoreboard in the country, behind Detroit and _?_.

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Center field with Steamboat Memorial Park visible.

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Party room above, sod field below.

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Inside center field party room.

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Seat installation.

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Right field bullpen.

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Field level seats and west concourse at sunset.

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West concourse; this will be widened after the demolition of Cinergy Field.

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North concourse.

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Boxes of stadium seats. C’mon, people–at least spell the name of the city right.

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Crosley and Cinergy never had these!

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“Usher!”

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Looking west to Paul Brown Stadium; Cinergy Field on left.

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Looking west from the outfield to Paul Brown Stadium; Cinergy Field on left.

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Backside of Cinergy’s center field wall, as seen from new concourse.

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Cinergy’s right field billboard.

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The Roman Coliseum will be demolished in December.